Affiliate disclosure

Commercial relationships should be easy to notice.

Measured Bloom may eventually earn revenue from relevant affiliate links and advertising while keeping brewing guidance useful and transparent.

How affiliate links will work

If Measured Bloom links to a retailer through an affiliate program, a purchase made after following that link may generate a commission for the site. The reader's purchase price is generally set by the retailer, not by Measured Bloom.

An affiliate relationship will not be disclosed only on this page. The U.S. Federal Trade Commission advises that material connections should be disclosed clearly and conspicuously, close enough to the recommendation that a reader can understand the relationship when evaluating it. When affiliate links are added, relevant pages will carry a plain-language disclosure near the commercial content.

Affiliate payment does not create first-hand experience

A commission opportunity is not evidence that a product performs well, and it does not turn a researched product mention into a hands-on review. Measured Bloom will not say a product was personally tested unless it was actually tested.

Free or discounted products count as relationships too

If a brand provides a free product, discount, sponsorship, payment, or another material benefit connected to coverage, that relationship should be disclosed. FTC guidance treats financial relationships and free or discounted products as material connections that readers may want to consider.

What we want affiliate content to look like

Commercial links should appear where they naturally help solve a brewing problem: a compatible paper filter in a brewer guide, a scale where repeatable dosing matters, or a WDT tool in a puck-preparation discussion. The site does not need a generic product roundup simply because a commission is available.

Current monetization statusNo active affiliate program links are intentionally published at this time. Before any affiliate program goes live, each relevant page and link placement will be reviewed for clear on-page disclosure.

FTC reference

Our disclosure approach is informed by the Federal Trade Commission's Endorsement Guides and its guidance for affiliate marketers and endorsements.

FTC — Endorsement Guides: What People Are Asking